IBM x The Masters

For nearly 30 years, IBM has been the digital innovation partner of The Masters, shaping how fans experience the tournament around the world. To bring that story into print, we created a series of ads that highlighted how IBM’s AI-powered digital platform surrounds every shot with insight—giving fans deeper context, smarter perspectives, and a closer connection to the game. The work translated complex technology into elegant, iconic Masters storytelling, reinforcing IBM’s role in elevating the fan experience without ever distracting from the magic of the tournament.