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IBM
Brand Campaign
A full-funnel brand campaign created with the in-house Blue Studio team, centered on a simple truth: real business work demands AI built for the enterprise — AI that operates at the core of systems, data, and workflows.
Launched during The Masters, the campaign brought together three core pillars: AI that works across the business, AI that’s right-sized through fit-for-purpose models, and AI trained on your own data to deliver trusted results.
We used a human-centered, illustrative approach—warm, witty, and approachable—to simplify complex ideas and make the message feel clear, memorable, and modern. The work came to life across TVC, OOH, and social.
Animation & Direction by NiceShit
Illustration by Matt Blease
Key Art & Stills
Films, static and animated out of home assets ran across, Americas, EMEA, Japan and APAC. From the JFK, to Tokyo trains, Augusta’s Masters and Wimbledon.
Key Art, DOOH, OOH & Digital
Films, static and animated out of home assets ran across, Americas, EMEA, Japan and APAC. From the JFK, to Tokyo trains, Augusta’s Masters and even Wimbledon. Nice.
