IBM x US Open 2025 BTS
IBM is proud to be the Official AI and Cloud Partner of the US Open. For over 30 years, we've partnered with the USTA to deliver cutting-edge digital experiences that capture the energy and excitement of the tournament—sharing it with more than 14 million fans around the world.
This blog post offers a quick behind-the-scenes look at the making of the New York Times ads, the iconic Arthur Ashe Stadium, and a peek inside the IBM suite at the US Open.
IBM is proud to be the Official AI and Cloud Partner of the US Open. For over 30 years, IBM has teamed up with the USTA to create digital experiences that capture the energy and excitement of the tournament—and share it with more than 14 million fans around the world.
How does IBM do it? By turning US Open data into real-time content and insights using powerful generative AI built with IBM watsonx.
Visually, our goal was to make the data feel as powerful as the matches themselves. We brought it to life in a bold, immersive takeover of Arthur Ashe Stadium—turning raw numbers into larger-than-life stories that stopped people in their tracks. That same creative energy carried through to in-suite posters, Madison Sq Park Pop up, in the Ritz Carlton and a full-page feature in The New York Times.
A huge thank you to our creative partners at DressCode, and to Mike Howard and Nicole Karalekas for helping bring the vision to life.
Blog Post Title Two
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Three
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Blog Post Title Four
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.