IBM x US Open 2026

We launched a new platform for the 2026 US Open, “Closer than courtside.” The idea is that the best seat in tennis is no longer defined by physical proximity alone. Through IBM data, insights and AI, fans can understand every shift in momentum, prediction and possibility—bringing them closer to the game than a courtside view ever could.

The platform comes to life as one campaign across film, Arthur Ashe Stadium jumbotrons and LED walls, Madison Square Park pop-up, private IBM in-stadium suites and the official US Open guidebook.