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Mahindra
The Girl Store

The Girl Store is an e-commerce site where you can buy a girl her life back, simply by purchasing the items she needs to get a proper education — the most effective way to break the cycle of sex slavery and under age marriage. Visitors can buy specific items, such as a backpack, workbooks, or school shoes for a girl pictured on the site. 

Out of Home & Wild Postings

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The Girl Store
E-commerce site

To launch the site, we opened a physical pop up store in NYC where customers could physically browse the school supplies they are purchasing for girls. The online store sold out in less than a day, with the site receiving over 3 million hits and raising enough funds to send thousands of girls to school.

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  • AGENCY → Strawberryfrog
    CCO → Kevin McKeen
    CD → Corinna Falusi
    AD → Shawna Klein
    CW → Justin Via

  • AWARDS → Cannes Lion / OneShow Bronze Pencil / Stiletto Award / Comm Arts

    PRESS → FWA Site of the Day / AdAge Pick of the Day

Next: Town of Basic

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