For nearly 30 years, IBM has been the digital innovation partner of The Masters, shaping how fans experience the tournament around the world. To bring that story into print, we created a series of ads that highlighted how IBM’s AI-powered digital platform.

IBM is proud to be the Official AI and Cloud Partner of the US Open. For over 30 years, IBM has partnered with the USTA to deliver cutting-edge digital experiences that capture the energy and excitement of the tournament—sharing it with more than 14 million fans around the world.