IBM brought the Masters to Madison Square Park—recreating iconic moments from the tournament in a fully immersive fan experience, powered by AI. It’s the latest expression of IBM’s nearly 30-year partnership with the Masters, transforming how fans experience the game.

IBM is proud to be the Official AI and Cloud Partner of the US Open. For over 30 years, IBM has partnered with the USTA to deliver cutting-edge digital experiences that capture the energy and excitement of the tournament—sharing it with more than 14 million fans around the world.